Craig Basinger, CFA, is the Chief Market Strategist at Purpose Investments. With over 25 years of investment experience, Craig combines an educational foundation in economics & psychology with years of experience in both fundamental and quantitative research. A long-term student of the markets, Craig’s thoughts and insights can be seen in his Market Ethos publications and through his regular contributions on BNN.

Craig and his team bring a transparent and cost-efficient approach to investment management. The team provides asset allocation OCIO services and directly manages over $1 billion in assets. The team manages dividend mandates, quantitative risk reduction strategies and asset allocation services.

Articles

Markets ride the credit wave to new highs

By Craig Basinger (Published on 09-10-2026)

Party on as the TSX keeps advancing!

By Craig Basinger (Published on 08-06-2026)

Greenback strength roiling currency markets

By Craig Basinger (Published on 07-15-2026)

Profits from the sitting

By Craig Basinger (Published on 06-17-2026)

Late cycle, last dance

By Craig Basinger (Published on 06-03-2026)

Top of mind for investors

By Craig Basinger (Published on 05-06-2026)

What’s with the Canadian bank run?

By Craig Basinger (Published on 03-31-2026)

The multi-layered diversification strategy

By Craig Basinger (Published on 03-10-2026)

Going for the gold in global earnings

By Craig Basinger (Published on 02-25-2026)

‘Everyone knows’ there’s too much oil

By Craig Basinger (Published on 01-21-2026)

Gift-wrapped: Canadian banks deliver in 2025

By Craig Basinger (Published on 12-11-2025)

Stop doomscrolling the market!

By Craig Basinger (Published on 11-13-2025)

Gold’s record: bullish, bearish, or neutral?

By Craig Basinger (Published on 10-10-2025)

Searching for optimal portfolio diversifiers

By Craig Basinger (Published on 09-12-2025)

The dividend factor

By Craig Basinger (Published on 08-01-2025)

Half-time review: equity update

By Craig Basinger (Published on 07-11-2025)

The greenback question

By Craig Basinger (Published on 06-26-2025)

Rumours of credit crisis greatly exaggerated

By Craig Basinger (Published on 06-10-2025)

Setup in place for international equity outperformance

By Craig Basinger (Published on 05-22-2025)

Is it Dr. Jekyll or Mr. Hyde today?

By Craig Basinger (Published on 04-25-2025)

The market as a guardrail

By Craig Basinger (Published on 03-05-2025)

Risky business

By Craig Basinger (Published on 02-19-2025)

Trump term 2.0: what we know, what we don’t

By Craig Basinger (Published on 01-22-2025)

Bizarro! January could see market pullback

By Craig Basinger (Published on 12-19-2024)

Bonds play second fiddle to equities…for now

By Craig Basinger (Published on 11-19-2024)

The earnings conundrum

By Craig Basinger (Published on 10-23-2024)

Multi-trillion-dollar flows

By Craig Basinger (Published on 09-24-2024)

Flip-flopping recession talk

By Craig Basinger (Published on 08-21-2024)

Can market maintain multiple-expanding mood?

By Craig Basinger (Published on 07-25-2024)

Financial advisors: adjusting to positive correlations

By Craig Basinger (Published on 06-25-2024)

Pros and cons of EM investing

By Craig Basinger (Published on 05-24-2024)

Yield-hunter headaches

By Craig Basinger (Published on 04-24-2024)

Confused yet?

By Craig Basinger (Published on 03-28-2024)

Value vs growth in today’s marketplace

By Craig Basinger (Published on 02-22-2024)

Fear and greed in today’s marketplace

By Craig Basinger (Published on 02-21-2024)

Untangling cause and effect behind cooling inflation

By Craig Basinger (Published on 01-23-2024)

Does ‘buying the dip’ still make sense?

By Craig Basinger (Published on 12-19-2023)

The riddle of thematic ETF investing

By Craig Basinger (Published on 11-06-2023)